Why Trust Us

We know there are many options when it comes to selling jewelry. Also, the entire experience can be confusing and frustrating if the right buyer isn’t chosen. With over 30 years of experience, we’ve seen many cases of individuals getting “burned” by the process. That’s why we strive to remain a trusted jewelry buyer both locally and nationally.

We are committed to providing the most trusted, confidential, safe, and secure buying process in the industry! At Diamond Buyers, we don’t just purchase jewelry. We build long-lasting and trusted relationships with our sellers.

When you sell to certified experts, you leave with confidence and the highest cash offer in your pocket

About Diamond Buyers

Diamond Buyers president, Keith Shaftel and owner, Danny Shaftel, have been in the jewelry buying business for over 30 years. The parent company to Diamond Buyers, Shaftel Diamonds, has been in operation since 1978. It remains a reputable and trusted jewelry store in the Houston community.

Both Keith and Danny are highly experienced in the jewelry industry and offer unparalleled knowledge as trusted jewelry buyers. With their combined knowledge and experience they strive to provide a selling environment that is safe, secure, and trusted.

The Diamond Buyer Difference

Diamond Buyer’s team of appraisers are GIA-certified and have years of experience evaluating diamonds, engagement rings, fine jewelry, watches, and more. They’re prepared to offer a fair and honest true market value of your jewelry.

In addition, Diamond Buyers offers:

  • Highly skilled and thoroughly trained GIA graduates on staff
  • Extensive knowledge of current jewelry market and value
  • Fully licensed and 100% bonded selling experience
  • Top value offers for your jewelry
  • Transparent selling process

Diamond Buyers Customers Are Saying

  • Megan was great! She showed me a beautiful piece online and had everything ready to go prior to my arrival. I wanted to make a small adjustment to the chain and she handled it without issue. Beautiful necklace I gifted to myself.
    read moreread less
    Kaleigh Williamson
    12/11/2024
    I had a seamless stress free experience. I was greeted by the most friendliest yet intimidating security guard and I felt at ease. Thank you for the amazing customer service I had in a long time.
    read moreread less
    Darhiel Dumapat
    2/25/2024
    The nicest people and so well versed in value and beauty!
    read moreread less
    Laurie Fickman
    1/14/2024
  • Danny and rest of staff were fair and friendly.
    read moreread less
    Randy Swartz
    12/17/2023
    Very friendly staff & very helpful
    read moreread less
    John Bayduss
    12/17/2023
    I had a wonderful experience at Shaftel Diamonds. Keith and his staff were very friendly and extremely helpful. I felt I had the very best service ever!! I highly recommend this store.
    read moreread less
    Gillian Reichman
    9/29/2023
  • Great experience!
    read moreread less
    Sean Campbell
    8/17/2023
    Good service and excellent in explaining what the different characteristics between the paper work and what the diamond really was. Thanks.
    read moreread less
    L W Templeton
    5/25/2023
    Excellent doing business with Shaftel Diamonds. I’ve worked with Danny on several occasions now over the last five years, with each and every experience having been a pleasure. He’s extremely professional, polite and fair in pricing. I 100% recommend!!
    read moreread less
    Michael Fuller
    5/08/2023
  • Ampi was a total GEM. She listened, was helpful, and never hesitated to show me a single piece. She truly made the experience lovely and fun! We also got to meet with Keith, and hear about how he got into the Diamond business. He is such a neat gentleman. 10/10 experience and can’t wait to go back.
    read moreread less
    Brittney Markowski
    3/29/2023
    I was very happy with my interaction. I inquired about a piece online and got pictures from Sarah of their availability within 24 hours via text. I was able to make my way to the store and Leon kindly showed me the piece I was looking for, I even had a few of the stores folks try it, since it is a gift. Within 30 minutes I walked out with my purchase. Leon was extremely patient while I FaceTime my family to show it and worked with me on my budget!
    read moreread less
    Marcela Benavides
    3/24/2023
    I recently sold my engagement ring to Diamond Buyers and I couldn't be happier with my experience. From start to finish, the process was easy and straightforward. The team at Diamond Buyers was professional, friendly, and knowledgeable, and they provided me with a fair and competitive offer for my ring. What I appreciated most about Diamond Buyers was their transparency and honesty. They took the time to explain the grading process and the value of my diamond, which gave me confidence in the offer they presented to me. They also gave me the option to watch as they evaluated my diamond, which was a nice touch. Overall, I highly recommend Diamond Buyers to anyone looking to sell their diamond jewelry. They provided me with a hassle-free and positive experience, and I was able to walk away with cash in hand. Thank you, Diamond Buyers!
    read moreread less
    Oliver Toby
    3/23/2023

Yes, please give me a free estimate on my diamond ring